← WorkPrint Design · 2023 
Harsfit Merch
Print · Merch DesignApparel and print for a running club — a mentality-first identity that had to read on a hoodie back, a framed poster and a phone screen.
Running-club merch lives or dies on whether someone would wear it when they aren't running. The work leans into slogan typography and a mascot with some grit, so the garment carries an attitude rather than a logo.
Back prints are built big and legible for the group photo; the poster set gives the same voice somewhere to live off the body.